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JOIN THE GLOBAL VIDEO REVOLUTION: Unlock your authentic voice on camera

(Editors Note: This article by Betty Lam is our inspiration for the subject of Social Media for this newsletter! Betty attended an awesome presentation given by Kristen White while participating in the 2012 ICF Conference. We are very grateful for this generous contribution.)

About Kristen White (the presenter)…

Kristen White has more than a decade of experience as an award-winning television journalist and anchor. She has interviewed politicians, Hollywood celebrities, professional athletes and rock stars including Bill Clinton, Donald Trump, Kevin Costner, Johnny Depp, Marianne Williamson and Arielle Ford. As the host of her own online radio show, Reporting Live from the Universe on Vivid Life Radio, Kristen has featured and interviewed more than 140 best-selling authors and personal growth experts.

Kristen offers consulting, training and coaching services that support your goals and put your passion into practice. Kristen White specializes in helping you unlock you authentic voice and find the crystal clear message to express your unique gifts to the world. Kristen has spent her entire life as a messenger: an author, a reporter, a correspondent, and a producer. Now it’s her heartfelt mission and joy to use her expertise to teach others how to become powerful messengers. Her passion is to support transformational authors, experts, and professionals to become magnetically attractive to the media. Kristen uses a dynamic, yet simple system to help thought-leaders and visionary entrepreneurs identify their market and then create a clear and concise message in web video content.

Learning:

You have about 15 seconds to capture someone’s attention!!!

Recipe to becoming a powerful messenger:

Ingredients:

  • People’s language
  • Concrete examples
  • Powerful questions
  • Your ideal client (qualities, age, pain or suffering)

Instructions (3 easy steps):

  • Attention grabber – What would get your audience to be at the edge of their seats? E.g.: Are you not loving what you do nor doing what you love?
  • Claim your expertise – What are the impacts you can have on your audience? What is your expertise in health, finance, relationship, creativity, etc.? E.g.: Do you want to get in touch with your creative side?
  • Call to action – What would cost your audience had they not worked with you? What would they have missed? E.g.: Do you want to remain unappreciated and unfulfilled?

Tip: If you are stuck what words you could use in your video content, think of the reasons why your current or previous clients came to you. Still stuck? Have a look at some of the clients’ requests on www.noomii.com or http://www.coachfederation.org/icf-members/coach-referral-service/

Extra:

Kristen’s website: http://www.instantcelebrityacademy.com/

Kristen’s video (this is where you can see how Kristen executes the steps indicated above):

Kristen’s gift (this is where you can find more tips on creating your brilliant video): http://www.instantcustomer.com/go/75277/8505193/