Authentic to the Core – Press Release
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Authentic to the Core – Press Release


Press Releases:
Contact: Lori-anne Demers
Cell: 1(888)746-3991

Lori-anne Demers of the Demers Group and co-author Rich Orlesky challenge their readers to remember who they are, discover what they love, and be true to themselves!

When Lori-anne Demers, founder of the Demers Group, started facilitating her Personal Power program 15 years ago, she could not have predicted the profound impact it would have on its participants. The Internationally accredited Master level coach developed the program utilizing ritual, metaphor, innovative ideas and spirited dialogue in a way to nurture participants’ expanded awareness of their own “core essence” and authentic self. The program became so popular that it has since transformed the lives of those from the non-profit sector to CEO’s and executives, and has taken place in locations as varied as private Island retreats to Corporate Boardrooms. In recent years, it became clear that demand for the program had since outgrown the format of an intimate retreat.
“People kept asking me about the possibilities of Personal Power facilitations in more remote locations,” states Demers who originally had intended to implement the program solely with in-person participants. “I want everyone to have the opportunity to have the tools to live their life true to themselves and their nature. I realized writing a book would get the message out to a much larger audience than we could doing personalized retreats.”
Ms. Demers is particularly thrilled to have coauthored Authentic to the Core with Rich Orlesky, a former participant in the Personal Power Workshops. “The program has been the stepping off point, from when I first did it ten years ago to today, the launching of a new life of adventure, and of being true to myself,” exclaims Mr. Orlesky. More known for his technical writing and editing, he was inspired to put his creative writing energy towards co-creating a book that would allow others greater accessibility to a life-changing process that he himself found personally transformative.
Enthusiasm is not limited to the authors. “This book is a manual to live from the depths of the truth of who you are… a way to live from the energy of your truth,” says Neuroscientist Dr. Joan C. King, another Master level coach. A prominent author in her own right, Dr. King recognizes the liberating processes and self-reflection Authentic to the Core offers readers and she wholeheartedly encourages them to use this book to, “claim their greatness and help transform the world!”
Authentic to the Core is available in e-book format and soft cover, and can be purchased online at Those who purchase the book between August 14-28 will receive both an e-book and signed copy!
The Demers Group will also be hosting a book launch in Calgary on September 10, 2013 at Q Hault – 100 Lacaille Place SW at 7 pm.
The Demers Group works with organizations committed to staying true to their original purpose and who choose to create the kind of corporate culture that breathes life into their people, vision and purpose.
If you’d like more information about this topic, or to schedule an interview with Lori-anne Demers, please call her at 1 (888) 746-3991 or email